F585 Case Study 2016 Camaro

The Arthur W. Page Society, in alliance with the Institute for Public Relations, conducts an annual competition for the writing of original case studies by students enrolled in an accredited school of business, communication or journalism and who are pursuing a degree that is focused on corporate communications and the practice of public relations. The objectives of the competition are to introduce the practical applications of the core principles that define public relations as a critical function of management to scholars, teachers, and students, and encourage research that contributes to the profession's body of knowledge and provides practical suggestions on how to improve the corporate public relations function.

Student authors of winning entries and their faculty advisors are awarded cash prizes and recognized by the nation's leading corporate communications executives.

*******THE COMPETITION IS NOW CLOSED*******

Note: All opinions expressed in the Arthur W. Page Society Case Study Competition case submissions are those of the individual authors or commentators and do not necessarily represent the views or policies of the Arthur W. Page Society.

Jack Koten Award

The grand prize winner receives the Jack Koten Case Study Award, named in honor of John A. "Jack" Koten, one of the founding members of the Arthur W. Page Society and its first president. The winning students are invited to the annual Awards Ceremony held each year at the Page Society's Spring Seminar in New York.


SPONSORSHIP OPPORTUNITIES


Competition summary

Real Vision is the world’s only video-on-demand channel for investing, where the world’s best investors share their ideas. In essence, they are the Netflix of Finance. Their content features exclusive in-depth interviews and presentations from the world’s sharpest independent analysts, fund managers, investors and economists. Fresh content is released several times each week and subscribers also have access to the ever-expanding video vault. Free from groupthink, agenda, and sensationalism, Real Vision presents its viewers with the very best economic information and financial insight available and then allows them to make up their own minds. Find out more about student access to Real Vision here.

 

First place team receives $10,000 
Second place receives $5,000 
Third place receives $3,000 
People’s Choice receives $3,000

 

Learn more about Real Vision here: www.realvisiontv.com  

 

*The case competition challenge and resulting selection of winners are based solely on the opinion of the challenge sponsor. The Economist does not endorse the opinions contained in the content of the challenge or the participants’ written and video submissions.

 

Challenge summary

Each competing school will select three students who will collaborate to produce a detailed analysis and a 5­ minute video to support their investment thesis. The top five videos will be aired on Real Vision and from those five finalists, we will select three winning teams. In addition, a People’s Choice prize will be awarded to the team garnering the most votes from visitors to The Economist website.

The winning team will receive $10,000, a trophy from The Economist and a special showcase on Real Vision, putting them alongside some of the legends of the industry and giving them exposure to financial professionals all around the world.

The runners ­up will receive $5,000

Third place will be awarded $3,000

The People’s Choice winners will receive $3,000

Our challenge is simple.

Walmart vs Amazon: Which stock would you choose to invest in if you couldn’t sell it for a decade, and why?

The challenge is one that may seem straightforward at first blush but, upon reflection, is not as simple as it may appear.

The two companies are alike in many ways yet couldn’t be more different. They bring the new world crashing into the old world and will be the battleground for the future of mass retail.

Both companies are behemoths. Both have a market capitalization of ~$225 billion but that is where the similarities begin to diverge. Dramatically.

One trades on 15x forward earnings, one on 400x. One is forecast to make an operating profit of $31 million in Q2 2015, the other $5.8 billion. One pays a dividend of 2.7%, the other? Not so much. One has risen over 50% in 2015, the other has fallen 15%.

The market seems to have spoken, Now it’s your turn.
Which of the two companies is the market mispricing and why?
What changes must Walmart make in order to effectively compete in the internet age?
Will Amazon be able to convert ubiquity into profitability?
Does profitability matter?
How would you structure your investment into your chosen company?

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